Communication Design

Communication design is the practice of planning and shaping a message in content, form and delivery. Chiara Ferrario Design crafts effective and expressive ways to share ideas with others, using an approach focusing on both problem-solving and persuasion.

This poster/flyer was conceived with the intention of promoting a new kids’ clothes swapping shop. With the use of the original logo, a re-use button, the idea of an easy and cheap way of buying new clothes has been addressed to deliver a direct, visually captivating message to the passer-by.