Branding is feeling
Your brand helps you connect with your customers emotionally. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
This unique brand comes from a unique idea of her creator: swapping good used kids’ clothes (and in Milan this means good brands to start with). The work behind the design process was making the message of re-use stronger then ever.